“Compared to other health conscious detergents out there, AHB seems to have more cleaning power. I notice that it produces more suds even in cold water and that I could use less amount per load; I believe that’s because it’s a concentrated formula. Also, I like that it is fragrance free; it feels like I’m washing my clothes with mountain spring water. I will be ordering some more AHB very soon for myself and also for my grandchild who has eczema.”